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Have you considered this?

Different Businesses utilise the VPI 'Dream Holiday' Caribbean Cruise Certificate
in various ways according to their own requirements

Some Businesses include the Certificate with
a Club Membership or Subscription

Some Businesses give out the Certificate on closing a deal

This type of usage has proven to be financially rewarding and certainly
gives an advantage over competitors

However, experience has shown that Businesses that
give away the Certificates to entice sales or to view products
achieve a higher profitability rate than those that only present them
once a deal has been concluded

It is worth bearing in mind that the price of each certificate
reduces appreciably due to larger purchase volume and therefore
the return on capital investment can be far higher

We have now produced the fantastic 'Gold Certificate',
incorporating two $2000 'Dream Holiday' cheques making a
grand increased total value benefit of $4000. This will undoubtedly
pull in more customers. While the method you wish to adopt with the
certificates is entirely up to you we thought that it was worth pointing out
the various options for your consideration